Are Your Affiliate Partners Cannibalizing Organic Sales?

What if your business was paying a bunch of extra money to bring in sales that would have happened anyway?

In the e-commerce business, affiliate marketing promises to deliver increased sales by getting your name and products showing up on dozens of sites, blogs, and social media pages. Of course, this sounds like a great boon – more traffic, more sales, more profits. But, in many cases, the results aren’t nearly as good as you might expect. If you’re not careful, your affiliate program can cannibalize sales that were going to happen anyway…

Cutco knives seem like the 1990's equivalent of affiliate marketing...Image Credit: Hustvedt  [CC BY-SA 3.0 or GFDL], on Wikimedia Commons)

Cutco knives – affiliate marketing’s evil twin brother.
(Image Credit: Hustvedt [CC BY-SA 3.0 or GFDL], on Wikimedia Commons)

In today’s post, I’ll show you a simple technique to figure out how cannibalistic your affiliate program is, using a specially-designed Google Analytics segment.

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